Creating a
One Stop Shop for Cannabis Dispensaries
Client: All In One Extracting & Manufacturing
Industry: Cannabis
Project Scope: E-commerce website design, development, and rebrand
Problem/Challenge
With orders coming in from multiple channels and no centralized process, All In One struggled to keep up with inventory, fulfillment, and rapid growth in New York’s cannabis market.
All In One faced several operational challenges as New York’s legal cannabis market rapidly grew. They struggled with a scattered order management system, where orders came through multiple channels (email, text, call), leading to confusion, overcommitting products, and long response times. Their lack of a structured fulfillment process also resulted in missed orders and customer dissatisfaction. Additionally, their small team needed a more efficient, centralized platform to manage B2B sales as the business expanded.
They were also gearing up to enter the white label manufacturing market, positioning themselves as a potential distributor for other brands while pushing their own in-house products to retailers across the state.
Solution
I developed an e-commerce website and launch campaign that addressed both their immediate and future needs, focusing on streamlining order fulfillment and creating a scalable online platform.
Deliverables:
- Shopify Website Design & Development
- Fulfillment Process Creation with SOPs & Training Materials
- Automated Email & SMS Marketing Journeys
- “Bag Stuffer” Campaign for Pre-Launch Site Sign-Ups
- Rebranding with Updated Colors & Typography
- Weekly Performance Reporting & Ongoing Site Maintenance
Key Features:
Password-Protected Online Ordering
Ensured compliance with state regulations by setting up user verification and account approval processes.
Dispensary Hub
Created a centralized resource area for dispensaries with product catalogs, brand materials, and store locator correction forms.
Inventory Management
Enabled real-time inventory visibility for customers, reducing the risk of overcommitting on product availability.
Automated Marketing
Implemented email/SMS journeys to onboard customers and send automated reminders, improving engagement pre- and post-launch.
First Month Results
29.67%
returning customer rate
93
customer accounts setup, with over 10% being brand new customers
5.56%
conversion rate
In the first month, we received rave reviews from dispensary buyers, who praised the streamlined ordering experience and improved service, making it easier for them to place and manage orders.
This project not only allowed me to deliver a scalable, regulation compliant solution for All In One, but it also pushed me to expand my development skills and tackle new challenges head-on. From streamlining fulfillment to creating an intuitive, automated ordering system, the results speak for themselves. If you’re looking for a partner who thrives in complex, fast-paced environments and can help your brand scale with smart, no-nonsense strategies, let’s connect!
josedoesmarketing.com 